Strategic analysis Kodak Essay Example | Topics and Well Written Essays - 2000 words

Strategic analysis Kodak - Essay ExampleSuccess in modern world requires constant innovation and change - things almost of the organisation are not know very well. This environment changes so rapidly that even the topper idea can fade fast. possibly this is the reason that environment is so important to an organisation.The external environment of Kodak is complex. As Kodak is focusing on mental imagery business, this market is the vital market for it. In digital age, more and more activities are related to digital means, same as more and more business are derived from digital technologies. digital trend, indeed, represents a long-run threat to Kodaks core business - silvern print. Although experts disagree over how long it willing take for digital imaging to start shrinking the oecumenical traditional imaging market, that day is surely coming. According to Lyra Research, a market research company in US, the worldwide film sales will grow moreover 1% annually through 2003 and soft shrink after that, whilst digital imaging business will expand 20% annually in next five years (Kodak internal marketing article, 2001). matchless way to consider the competitive position of Kodak is by means of the Directional Policy Matrix (Thompdon, L. J. 1993 470). ... a. outline of External surroundings Success in modern world requires constant innovation and change - things most of the organisation are not known very well. This environment changes so rapidly that even the best idea can fade fast. Perhaps this is the reason that environment is so important to an organisation.Competitive Environment of KodakThe external environment of Kodak is complex. As Kodak is focusing on imaging business, this market is the vital market for it. In digital age, more and more activities are related to digital means, same as more and more business are derived from digital technologies. Digital trend, indeed, represents a long-term threat to Kodaks core business - silver print. Althoug h experts disagree over how long it will take for digital imaging to start shrinking the worldwide traditional imaging market, that day is surely coming. According to Lyra Research, a market research company in US, the worldwide film sales will grow only 1% annually through 2003 and slowly shrink after that, whilst digital imaging business will expand 20% annually in next five years (Kodak internal marketing article, 2001). Introduction of Directional Policy Matrix 1 way to consider the competitive position of Kodak is by means of the Directional Policy Matrix (Thompdon, L. J. 1993 470). This ground substance is constructed above two axes the Industry Attractiveness in horizontal axis and the organisations competitive position in vertical axis. By evaluating relevant factors of these two dimensions we can place appropriate positions for discussed organisation.Traditional ImagingDigital ImagingIndustry AttractivenessMarket GrowthLowHighSupplier